Jelly is awesome for making marketing JAM

OK. That title was cringe worthy, some might say it'd fall into the Dad joke bin, but if you run marketing for a startup then Jelly is going to turn into another helpful feedback tool in your marketing arsenal.

Why?

I asked a question and I got an answer.

Jelly is a new app put out by Twitter co-founder Biz Stone. It is beyond simple to use: you take a photo, include a question (this can include a URL), and then post it out into a community of people quickly running through each posted question as it comes through. Answers are often brief and to the point, you can easily connect with whomever answers or asks questions. Profile information is non-existent at present but you can connect via Twitter or facebook, whichever channel the user chose to to sign up with. Jelly is similar to my favorite online social network, Quora, but in a quicker, tidier, and more visual format it's a hybrid of Snapchat and Quora. While there is no open dialogue other than answers, this app is not meant for dialogue. It's meant for short, to the point, answers.

Here's a few top tips I picked up on while I had fun with Jelly today:

1. Be aware of time zones when you ask your question. A lot of early users are in San Francisco.
2. Don't dumb down your questions, be direct.
3. Use it! See what types of photos and questions are getting a response. 
4. Ask a straightforward OR totally open ended question which can allow for some creative answers. Either or.
5. Right now there is nothing preventing people from seeing your question, everything that comes into your feed is un-curated and completely random. This is also brand new-ish and getting heaps of publicity. This means that a lot of people outside of your usual customer base will be checking it out. Use this golden time to your advantage.